We recently sampled some goodies from a brand new line of kid-friendly healthier foods, thanks to Safeway and Team Mom. Warner Bros. Consumer Products teamed up with Safeway to create the new healthier food and beverage line, which features Looney Tunes characters. The Eating Right Kids line is available exclusively from Safeway, and features items such as bread, cereal, chewy snack bars, frozen entrees, waffles, fruit cups, fruits and vegetables, juice, pudding, and Vitamin Water.
Interestingly enough, Warner Bros. has stated that they will no longer use any of the Looney Tunes characters on any less-than-healthy food packaging, with the exception of special occasion foods, such as certain ice cream treats and birthday cakes.
“We’ve cleared the market of anything that might be considered unhealthy,” said Brad Globe, prexy of Warner Bros. Worldwide Consumer Products. “Our Looney Tunes characters are our crown jewels. We said, ‘Hey, we need to figure out how we can be part of some kind of solution and use our characters in a positive way that will improve the issues related to childhood obesity.’”
That’s awesome! And the foods are great. As much as I’d love my children to eat a plateful of whatever healthy dinner I lovingly prepare, the reality is that sometimes we need to rely on convenience foods. It’s nice to be able to reach for a healthier option when I’m out shopping!
P.S. The chewy bars are the bomb-diggity. I didn’t even share them with my kids. Mean mommy!