Eating Right Kids at Safeway

We recently sampled some goodies from a brand new line of kid-friendly healthier foods, thanks to Safeway and Team Mom. Warner Bros. Consumer Products teamed up with Safeway to create the new healthier food and beverage line, which features Looney Tunes characters. The Eating Right Kids line is available exclusively from Safeway, and features items such as bread, cereal, chewy snack bars, frozen entrees, waffles, fruit cups, fruits and vegetables, juice, pudding, and Vitamin Water.

Interestingly enough, Warner Bros. has stated that they will no longer use any of the Looney Tunes characters on any less-than-healthy food packaging, with the exception of special occasion foods, such as certain ice cream treats and birthday cakes.

“We’ve cleared the market of anything that might be considered unhealthy,” said Brad Globe, prexy of Warner Bros. Worldwide Consumer Products. “Our Looney Tunes characters are our crown jewels. We said, ‘Hey, we need to figure out how we can be part of some kind of solution and use our characters in a positive way that will improve the issues related to childhood obesity.'”

That’s awesome! And the foods are great. As much as I’d love my children to eat a plateful of whatever healthy dinner I lovingly prepare, the reality is that sometimes we need to rely on convenience foods. It’s nice to be able to reach for a healthier option when I’m out shopping!

P.S. The chewy bars are the bomb-diggity. I didn’t even share them with my kids. Mean mommy!

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Comments

  1. Mama Bird says:

    Very good to know. And, good for Warner Bros.! Someone cares about our kids!

  2. Amy says:

    This kind of infuriates me. Bunch of marketing trickery disguising crap food as being healthy. Ugh.

  3. LaLaLaura says:

    I don’t see it that way at all, Amy. I think they’re looking at what kids WANT to eat (versus what WE want them to eat) and they’re trying to provide a healthier alternative. Should kids eat chicken nuggets every day? Uh, no. But if I’m going to have chicken nuggets in the freezer for that one night out of the month I’m not home to fix dinner, I’d rather pick the ones that are high in protein. I’d rather they eat a snack that’s made with whole grains, that doesn’t have high fructose corn syrup in it.

    I don’t think the occasional single serving applesauce or pudding matters much in the big picture, because my kids eat a variety of fresh, healthy foods every day.

  4. Nini says:

    Awesome! I agree with you LaLa… I strive to make healthy meals for my kids, but as you said there are those time where a quick fix is in order. I like that there are more and more ways to have a healthier quick fix meal on hand. :)